About Play Sports Group

Play Sports Group (PSG) is the world’s leading digital sports media company focused solely on cycling and tri-sports.

Combining a deep love of the sport with peerless expertise in video and digital distribution, PSG has built a leadership position in the market, with 45m monthly video views to 3.1m subscribers amongst the 5.7m social followers of its eight channels that include Global Cycling Network (GCN), Global Mountain Bike Network (GMBN) and Global Triathlon Network (GTN), along with the first two of a growing number of non-English language channels, GCN en Español and GCN Italia. PSG channel presenters are engaging, knowledgeable former professional riders from the very highest levels who connect with the fans, and with world class athletes, teams and races, bringing their audiences to the heart of the professional sport with unmatched authenticity.

PSG also includes the award-winning cycling media agency, SHIFT Active Media who work alongside some of the biggest, most high-profile brands in the cycling world, and is backed by an investor group led by Discovery Inc.