Details of Onalytica Ltd

The Onalytica Approach At Onalytica we believe that the online ‘noise’ of hundreds of millions of public voices is a potential goldmine of valuable insight. Customer behaviour and conversations online are proxies for similar interactions in the offline world - therefore, a brand’s overall value and performance is strongly linked to its reputation and perception online. By applying advanced computer algorithms we are able to process the raw data derived from the online debate, into insight of great value enabling us to provide the right insight to the relevant department. It is Onalytica’s vision to be the world’s leading supplier of services that transform online “noise” into valuable intelligence. Forward-looking Analytics Onalytica solutions provide forward-looking insight enabling users to interpret trends and issues earlier, and make more informed decisions, sooner. Businesses and government organisations alike are seeking to progress beyond the use of pure business intelligence towards business analytics which provide predictive as well as historical insight. Many leading organisations are embracing this approach or predictive analytics – a new era of brand performance management and insight. The Web as our Database The outcome of any analysis is largely dependent on the data it uses, and this new method is no different – only this time the data used is the web. Increasingly companies are looking to the social web and the online debate to better understand their customers and the impact of their marketing and advertising, using this information to enable them to respond quickly and appropriately. Onalytica is the solution; combining the abundance of information available on the web with analytics to deliver a forecast of what the future is likely to hold. The Analysis of the Online Debate Onalytica is the leading international supplier of services that enable enterprises to make better operational and strategic decisions by delivering superior insight from quantitative analysis of the online debate. By gathering relevant data online, and analytically processing it, Onalytica’s solutions can deliver actionable metrics and information scorecards and dashboards. To do this, we collect data from the freely available content on the web, locating the content relevant to the debate, before filtering this according to bespoke, pre-determined criteria. The results delivered can help you interpret the perception and reputation of your brand, to which the overall brand value and performance is linked. Onalytica's Solutions Our clients are using our solutions (InfluenceMonitor and Managed Dashboards) to help with strategic planning and decision making that subsequently drive efficiencies in their business and the way they compete. To not plan ahead using this forward-looking insight could mean the risk of losing their most profitable customers, spending more on internal processes, missing opportunities for developing new products and services, and the inability to retain or recruit the best people.